Read the case study excerpt titled “Employer branding at McDonald's: Redefining McJobs.” From the case, compose a short essay that draws out the significant steps that McDonald’s has taken to bring about changes in the organization using academic theories that help you to analyze its actions. To what extent does this strategy help achieve McDonald’s talent management strategy? To what extent do you consider these steps to be sustainable? What are the potential risks of this strategy? Please draw on your own experience to relate this attempt at internal branding in McDonald’s to similar attempts in other organizations with which you may be familiar.
Your assessment should also include a section detailing where you obtained the information sources, as well as the methodology used to perform any analysis. This project should follow a structured approach and should be prepared and presented as a professional essay approximately 2,000 words long.
Please be sure that the final submission adheres to APA formatting standards.
|Due By (Pacific Time)
||12/06/2015 07:00 am