Submission – End of week 9 – Sun. 15th November, 23.59 via Turnitin link (on Blackboard)
NOTE: THE REPORT IS WORTH 50% OF YOUR TOTAL MODULE MARK.
A LINK TO THE TURNITIN SITE WILL BE PROVIDED ON BB
A) Choosing a report topic – follow the steps below:
1) Choose a general field you know something about, eg cars, drinks, sport, computers, fashion etc.
2) And / or choose a field you have some experience of, eg connected with previous employment.
3) And / or choose a field possibly connected with future employment.
4) Now choose a company/organisation which is problematic in some way, and whose problems you can analyse
E.g. a company which is doing badly in the recession, or one which is doing well, but for whom the question is ‘how to continue doing well’.
5) Choose a title which gives you a chance to discuss in an analytical way
E.g. ‘Glasgow Rangers Football Club’ is not enough as a title – it limits you to just being descriptive; but, for example, ‘What should Glasgow Rangers do to return to profitability?’ is a much more interesting question, which allows you to analyse their situation and make recommendations about what to do next.
· Your tutor will help you with this and will approve your title.
· Ensure it is a company etc. which you can get information about.
· Ensure it is a title you can manage
(B) Style points
Business reports follow a basic standard formula. There are, however, variations, both in style and structure, depending on subject area or an institution’s ‘house style’: always check with the person who asked you to write the report to clarify what is required.
Business reports require formal language: you must avoid slang, also colloquialisms and contractions such as ‘won’t’ in place of ‘will not.’
A report does not use a more lively style of writing, found for example, in a journal like The Economist.
Also avoid the personal; avoid the first person singular (‘I’ and ‘we’). You are aiming for objectivity, not subjectivity!
A short, standard report is organized as follows: Section word counts are approximate and only intended as a guide.
· Title page
· Table of Contents including the numbering and title of any diagrams/charts/ tables.
· Terms of Reference (20-30 words)
· Procedure (20-30)
· Findings (1000-1300) (with at least 7 references)
· Conclusion (100-150)
· Recommendations (100-150)
· Bibliography (length variable)
Approximate total length should be 1500 words +/- 10% including bibliography, but excluding any appendix. The appendix is not compulsory.
THE FINDINGS MUST INCLUDE A SWOT ANALYSIS OF THE COMPANY IN QUESTION
Note – the word lengths of each section above are approximate and for guidance only.
CONTENTS IN DETAIL
· Full title of report
· Illustration which reflects the content.
Table of Contents
· The full names of sections and sub-sections and their page numbers
(sub-sections/divisions should be indented).
Terms of Reference
· Sets the context for the report
· State who wrote it
· For whom it is intended
· What its purpose is
· The date by which it is required
Says what you did to collect the information on which the report is
· This can be primary or secondary research – for this report it will be secondary. (Remember, primary is new research, secondary is already published in the field)
· Offer a rationale for your choice of sources
· Are the main body of the report and likely to be divided into different areas.
· Should consist of at least 4 titled and numbered subheadings –strengths, weaknesses, opportunities and threats.
· When using a tool of analysis, such as a SWOT, the information it produces will appear in this part of the report.
· Do include charts, graphs and tables to illustrate points and give a title and number to them.
· Is usually relatively short
· Is not just a summary, as it offers an analysis based on the findings
· Must not introduce any new, supplementary information about the SWOT or the company.
· Must flow from material in the findings section
· These involve the opinions of the author, BUT they are based on the findings and their analysis.
· They should be numbered and expressed in bullet points
· Remember that a recommendation is refers to specific actions that the author believes should be taken. These should arise from the findings. Express them clearly and succinctly
· Include all texts, both printed and electronic, used in your research
· Use alphabetical order by author.
· Ensure that you use a standard (Harvard) format, with enough details to allow your readers to consult any source
· Appendices contain additional information which may or may not be required for the reader.
· It can include, for example, tables and graphs, and accounts of primary research such as interview transcripts.
Report should use 1.5 spacing, except for the references, which should be single spaced.
|Due By (Pacific Time)||11/15/2015 01:00 pm|
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