Choose one case to analyze for crisis communication. This can be a current crisis or crisis from 2014. Analyze the case and answer the questions below.
- Describe the key characteristics of the situation (page 5 of textbook)
- Measure the timeline of the crisis (use bulleted list format).
- Succinctly explain the situation’s evolution and current state.
- Identify the type of crisis involved (Intentional Crisis, Unintentional Crisis)
- Identify the voice or voices of the organization in crisis – who is/was saying what to the news media? What is/was the messaging?
- Is /was the voice of leadership visibly absent or present?
- Look at the organization’s website – is/was there information about the crisis? What does it say?
- Identify the stakeholders in the situation –what are/were they saying? (page 30 of textbook)
- Identify experts or others offering perspective on the situation –what are/were they saying?
- Include links to news media stories about the situation, including links to online stories and/or video and audio links.
- Now that you have looked at the facts, do some analysis and critical thinking by answering the following questions:
- Where do you think the crisis will or could go from here? (could it happen again?)
- How would you assess the company/organization’s treatment of the issues?
- Were some of the initial comments made by the org/company helpful or hurtful to communications? Explain what you mean.
- What other options existed?
- What primary lessons were learned from this crisis? Are these lessons of communications or leadership or both?
Double-spaced. Use headers to divide various themes of your analysis. Be sure to have an introduction and a conclusion. Font of 12-point Times News Roman, 10 pages maxmium.
|Due By (Pacific Time)
||10/15/2015 12:00 am