Project #80984 - Creating Value

Creating Value

In 2003, Nicholas Carr published an article called "IT doesn't Matter" in Harvard Business Review and then published a follow-up book called "Does IT Matter? Information Technology and the Corrosion of Competitive Advantage." The book was named the "Best of the Year" in 2004 by the CTO Network and the "Best Business Book" in 2004 by Strategy and Business.

Please read the following article that shows IT spending in different parts of the world.

KPMG. (2010). Technology industry executive survey - IT spending up. Retrieved from

Here you have a short description of the book "IT Doesn't Matter" by Carr, N. G. (2003), retrieved from

Read some of the reviews and responses to the book at or do some of your own search.

Assume that you are going to make a pitch to your CEO or the head of your organization of a new IT project. It is 2012 and you need to justify why you think such a project deserves investment. Can anything you learned from Carr's views be used in making your pitch?

Write a 3+ page article to let us know what your opinions are regarding:

  • Does IT Really Matter and Why? How do your views on this issue help/not help you in making the pitch of a New IT project?

Please bring in experiences in your own life and your own organization (or any other organization that you choose to do analysis about). Please also look into the new IT advances and their applications after those articles where written. Would these new IT development have changed Carr's views?

Submit your paper upon completion.

Use information from the modular background readings as well as any good quality resource you can find. Please cite all sources and provide a reference list at the end of your paper.

The following items will be assessed in particular:

  1. Your ability to review suggested website and provide your feedback on how it relates to your own work within the constraint of strategic planning for IT.
  2. Writing skills; grammar, spelling, sentence structure, etc.

Your assignment will be graded according to the MSITM SLP Grading Rubric, which aligns with the following expectations. (To see the rubric, go to Assessments>Rubrics. Click the arrow next to the rubric name and choose Preview.)

SLP Assignment Expectations (30 points total)

Length: Follow the number of pages required in the assignment excluding cover page and references. Each page should have about 300 words.

Assignment-driven criteria (14 points): Demonstrates clear understanding of the subject and addresses all key elements of the assignment.

Critical thinking (6 points): Demonstrates mastery conceptualizing the problem. Shows analysis, synthesis, and evaluation of required material. Conclusions are logically presented.

Scholarly writing (3 points): Demonstrates proficiency in written communication at the academic level of the course.

Assignment Organization (3 points): Assignment is well organized and follows the required structure and organization of the assignment.

Citing and using references (4 points): Uses relevant and credible sources to support assertions; uses in-text citations; properly formats references.

Subject Computer
Due By (Pacific Time) 09/14/2015 12:00 am
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