Project #52304 - Marketing Research Paper

The TOPIC OR SUBJECT is yours to choose with only one restriction: It must be related to an issue of Marketing in some way and stated explicitly in the paper. Unrelated papers receive an F.
1) This paper should be double spaced, 12 point type; APA format. 
2) The paper should start with an Introduction (one or two paragraphs with a clear purpose statement indicating papers major points) after which will be your MAJOR section headings, probably three to five of them, then the Summary, and last the Bibliography.
3) It must be written in the THIRD PERSON. (No “you” or “we” or “I” references except in direct quotations.)
5) Do NOT use textbooks as reference sources.
6) Submit in the following order:
a) Cover sheet with title, date, your name and class. 
b) The body of the report (which should have headings and possibly subheadings) begins with an introduction on page 1, the text continues on page one with your first major heading and topic, and ends with a summary on the last page. The body should be three to five pages and all the information should be documented (referenced) as explained. Use transition sentences between sections.
c) Next is the Bibliography, make sure to use APA format. 
7) REFERENCES: Your paper will consist mostly of paraphrasing the writing of others with a few relevant direct quotations. What you contribute is summarizing, transitional writing, logical flow of ideas, and combining the ideas and research of others. Use books as a last resort because your sources need to be current (within the last three or four years.) This is a general rule of thumb:
(1) **approximately 3-4 references per page.
(2) **approximately 1-2 sources per page in total. This means if your paper is five pages, you will have about 6 to 10 different works (use a variety of periodicals, articles, books, interviews, etc.) from which you have gathered data.
(3) **approximately 1 or 2 direct quotations per page. (If longer than four lines, single space and indent both margins.)
8) Remember a SUMMARY contains no new information. This is not a CONCLUSION but a summary of the main points of your paper.
9) Review the paper rubric for grading criteria.

Please refer to the Marketing Research Paper rubric:


Marketing Research Paper Rubric


20 points

16 points

12 points

0-8 points

Purpose and Focus

The writer's central purpose or argument is readily apparent to the reader.

The writing has a clear purpose or argument, but may sometimes digress from it.

The central purpose or argument is not consistently clear throughout the paper.

The purpose or argument is generally unclear.


Balanced presentation of relevant and legitimate information that clearly supports a central purpose or argument and shows a thoughtful, in-depth analysis of a significant topic. Reader gains important insights.

Information provides reasonable support for central purpose or argument and displays evidence of a basic analysis of a significant topic. Reader gains some insights.

Information supports a central purpose or argument at times. Analysis is basic or general. Reader gains few insights.

Central purpose or argument is not clearly identified. Analysis is vague or not evident. Reader is confused or may be misinformed.


The ideas are arranged logically to support the topic. They flow smoothly from to another and are clearly linked to each other. The reader can follow the line of reasoning.

The ideas are arranged logically to support the topic. They are usually clearly linked to each other. For the most part the reader can follow the line of reasoning.

In general, the writing is arranged logically, although occasionally ideas fail to make sense together. The reader is fairly clear about what the writer intends.

The writing is not logically organized. Frequently, ideas fail to make sense together. The reader cannot identify a line of reasoning and loses interest.

Sentence Structure

Sentences are well-phrased and varied in length and structure. They flow smoothly from one to another

Sentences are well-phrased and there is some variety in length and structure. The flow from sentence to sentence is generally smooth.

Some sentences are awkwardly constructed so that the reader is occasionally distracted.

Errors in sentence structure are frequent enough to be a major distraction to the reader.

Grammar, Spelling, and Formatting

The writing is free or almost free of errors.

There are occasional errors, but they don't represent a major distraction or obscure meaning.

The writing has many errors, and the reader is distracted by them.

There are so many errors that meaning is obscured. The reader is confused and stops reading.


The writing is compelling. It hooks the reader and sustains interest throughout.

The writing is generally engaging, but has some dry spots. In general, it is focused and keeps the reader's attention.

The writing is dull and un-engaging. Though the paper has some interesting parts, the reader finds it difficult to maintain interest.

The writing has little personality. The reader quickly loses interest and stops reading.


Paper is the number of pages specified in the assignment.



Paper has more or fewer pages than specified in the assignment.

Use of References

Compelling evidence from professionally legitimate sources is given to support claims. Attribution is clear and fairly represented.

Professionally legitimate sources that support claims are generally present and attribution is, for the most part, clear and fairly represented.

Although attributions are occasionally given, many statements seem unsubstantiated. The reader is confused about the source of information and ideas.

References are seldom cited to support statements.

Quality of References

References are primarily peer-reviewed professional journals. The reader is confident that the information and ideas can be trusted.

Although most of the references are professionally legitimate, a few are questionable (e.g., trade books, internet sources, popular magazines,…). The reader is uncertain of the reliability of some of the sources.

Most of the references are from sources that are not peer-reviewed and have uncertain reliability. The reader doubts the accuracy of much of the material presented.

There are virtually no sources that are professionally reliable. The reader seriously doubts the value of the material and stops reading.

Use of Most Recent Edition of APA

APA format is used accurately in the paper and on the "References" page.

APA format is used with minor errors.

There are frequent errors in the APA format.

Format of the document is not recognizable as APA.


Subject English
Due By (Pacific Time) 12/18/2014 12:00 am
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