Project #48097 - Business Plan

develop a comprehensive business plan. This plan should be a working document on how to establish or acquire and operate a business venture.

Required Elements to include in the Business Plan:

  •                Cover all basic matters, including a description of the business and products/services to be offered, identification of target markets, and analysis of competition. The project will consist of a completed business plan for your real or imaginary business venture.  Although there are different types of enterprises, there are commonalities among all. These should be reflected in the following sections:

Ø   introductory letter

Ø   executive summary

Ø   statement of objectives

Ø   background

Ø   technical description of product/service

Ø   marketing strategy

Ø   market data

Ø   selling tactics

Ø   operations plan

Ø   financial data

Ø   management plan

Ø   human resources plan

Ø   conclusions

  •         Grading will be based on content, comprehensiveness, organization, packaging, grammar, mechanics, and timely submission.
  •         You may consult with fellow students, use outside sources, or discuss portions of the project in detail with instructor
  •         The final paper, however, must be your original work.


Required Formatting of Paper:

  •          Must be typewritten and neatly packaged in a form presentable to a financial institution or investor.
  •          As some businesses are more complex, no specified number of pages is required. The key is to ensure that all critical portions of the plan are covered in sufficient detail to portray in-depth thought and effort. Some areas may not apply to all businesses.
  •           Financial statements are important, and you are expected to provide pro forma balance sheets, income statements, break-even analyses, and cash flow projections.
  •          You should decide early in the course what type of business the plan will involve, as high-quality plans cannot be developed in a short time.
  •          You should get an early start to perform the research and to prepare a paper that covers all aspects of a business plan.
  •          Your business plans must be submitted on the date indicated in the course schedule to be eligible for full credit. Plans received after the due date will only be eligible for full credit if the reason for lateness is based on an emergency or otherwise approved by instructor before the due date.

Rubric Name: Written Assignment (26%)


demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions

shows good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions

shows occasional critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion

shows little critical thinking, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draws unwarranted conclusions

lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims

arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implication and extensions of the material and concepts

arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts

arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material

arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material

a meaningful attempt to explain or support ideas does not exist

demonstrated full understanding of requirements; responded to each aspect of assignment

demonstrated understanding of requirements; missed one minor aspect of assignment

demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment

failed to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment

did not demonstrate understanding of assignment requirements

writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability

most ideas are presented clearly; occasional spelling and/or grammar issues

wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar

unclear and difficult to understand; frequent spelling and grammar issues

largely incomprehensible writing/poorly written in terms of mechanics and structure

no APA style errors

attempts in-text citation and reference list but 1 or 2 APA style errors are present

attempts in-text citation and reference list; APA style errors are present; inconsistencies in citation usage can be found throughout the document

attempts either in-text citation or reference list but omits the other

no attempt at APA style

Overall Score

Subject Business
Due By (Pacific Time) 11/22/2014 12:00 am
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