3.ACI chose burn wound dressings as the lead application? Did you come to the same conclusion based on your responses to the first two questions? Why or why not? If burn wound dressings were taken off the table, which of the potential applications would be your second choice? Explain your choice in terms of the weighted criterion decision matrix developed above.
4.The founders of ACI face a difficult choice at the end of the case. Evaluate the pros and cons of each of the identified strategic options? Are there other strategic options available? Are the factors outlined in Royer’s article at work here? Should the project be killed (see Royer)? What would you recommend?
Outline Form Response (4 pages)
Format. Your name the course number and the date should appear in a header at the beginning of each page of the document. The body of each written assignment should comply with the page length guidelines specified for the assignment. The use of charts and exhibits is encouraged, to the extent that they help you make your points. Charts and exhibits should be numbered and appropriately referenced in the document. A list of references should be attached as required. Cover pages, charts or exhibits, and lists of references are not included in the page count. The manuscript should use 11- 12 point type, double-spaced, with 1” margins all around. Appropriate titles and section headings should be used. Number the pages and staple in the upper left corner. Binders and report covers are neither necessary or desired.
The assignments specify an outline form response. I will expect a statement of the question followed by a bulleted or numbered list of the key items in your response. A format example is attached.
CASE ANALYSIS GUIDELINES
ï‚·Identifying key organizational issues (decisions or actions required in a given situation).
ï‚·analyzing the situation (identifying problems; understanding the underlying causal factors; and identifying andevaluating options)
ï‚·recommending specific actions (what should be done, by whom, when and in what sequence) to address the keyissues.
Specific questions have been provided to focus your analysis of each case. In general, there are no “right” or “wrong” answers for a specific case – different approaches and insights are possible, depending on your individual perspective and approach. Regardless of your approach and conclusions, I expect you to make recommendations that: (1) address the identified issues; (2) follow logically from your analysis and conclusions; and (3) make sense (are feasible) in the context of the case situation.
|Due By (Pacific Time)
||09/27/2014 10:00 am