Project #39804 - Marketing Report

Product/Brand : Abercrombie & Fitch (A&F)
Instruction and sections must be followed as given.
Plagiarism below 10% !
At least 8 references from 3 different sources, use Proquest as recommended.

Are to prepare a written report based on credible research(eg: Proquest & Newslink) describing the current marketing activities of the product, and making recommendations on the marketing strategy and mix to the parent company. Your report will include a detailed explaination of the following sections:

Marketing Report Sections:

1. Executive Summary ( 200 words)

The Executive Summary is only 1 Page long or less. It contains a clear and sequential summary of the Main sections of the report. Brief examples of or references to credible research should be in evidence and used to good effect. The best possible market statistics can be used to illustrate a main point. Within a marketing report or plan, the executive summary serves as the outline of the entire plan and should entire the reader to read on. 

2. Introduction: Company, Brand and Product (300 words)
The introduction should describe the company and brand very clearly, using summarising or paraphrasing to show understanding and should be accurate and up-to-date as of 2014 and honest. The key attributes of the product/product category/ levels of product and stage in the Product Life Cycle need to be introduced here.

3. Internal (Micro) Analysis: Customer, Competitor and Company (300 words)
This is all about the marketing elements related to the current situation internally and with direct competitors and existing customers over which the company exerts some control or influence. It presents and describes research from relevant, up-to-date and credible sources (like Newslink) on customers and competitors and builds on research on the Company from section 2. Competitors' Strengths and Weaknesses (relative to ‘your’ company/ product) are presented. Customers' Social and other media feedback on the company is described and analysed in relation to company/ product's strengths and weaknesses.

4. External (Macro) Analysis: PESTELD (400 words)
This section presents and describes research from relevant, up-to-date and credible sources (like Proquest) on all parts of the external environment or matters over which the company has no direct control, and do so in the form of a PESTELD. PESTELD stands for: Political, Economic; Socio- cultural; Technological; Environmental (Natural Environment); Legal and Demographic issues. These findings are to be applied to the product in question. Opportunities and Threats for the product/ company that come from the research need to be explored. Demographics, in particular, are a focus of the research as the major focus of chapter 2 of the module.  

5. SWOT: Strengths, Weaknesses, Opportunities, and Threats (150words)
For this report, a SWOT is simply a summary in the form of a table of Sections 3 and 4 of the report and need only be a half to one page in length. It is vital that the facts summarized here are put in the appropriate sections. As a general rule, items from the Internal Analysis should be presented as Strengths or Weaknesses and items from the External Analysis as Opportunities or Threats. The SWOT is a summary of earlier sections and no items should stand alone (i.e. all things presented should be able to be found in the earlier sections). 

6. Marketing Strategy (S,T, D and P) and Recommendations (600 words)
This section outlines the current segmentation, targeting, differentiation and positioning of the product and moves on to provide recommendations for the future. Chapter 3 of the module is a good source of knowledge to understand what is required here. Market segments should be clearly defined using ______graphics (e.g. Psychographic Segmentation) and based on research presented in earlier sections. Ensure the target market/s is measurable and accessible and that a clear picture of the ideal customer emerges. The product should be clearly differentiated from its competitor set and a positioning statement analysed or recommended. Recommendations demonstrate innovation and relate the product to market, and come from research.

7. Marketing Mix (the 4 P’s) and Recommendations (600 words)
This section outlines the current Mix – Product, Place, Price and Promotion - of the product and moves on to provide recommendations for the future. Chapters 4 to 8 (inclusive) of the module are a good source of knowledge to understand what is required here. Product branding, packaging, labelling and support (augmented) services should be succinctly and clearly described. A recommendation on strategy for sustaining the product life is well made. Channel types and levels need to be described with a clear diagram. A recommendation on a more effective channel shows relationship of product to market to channel. The current pricing strategy (one of the 5 main) is defined with examples. Recommendations might argue for another pricing strategy or defend the current one. Promotion analysis use examples to outline the Theme and Appeal of current promotions. A recommendation on a new promotion can be provided instead of one of the recommendations suggested above. 

Organisation, Word Length and APA Referencing  (15% marks) 
please follow, Thank You.

Subject Business
Due By (Pacific Time) 09/16/2014 12:00 am
Report DMCA

Chat Now!

out of 1971 reviews

Chat Now!

out of 766 reviews

Chat Now!

out of 1164 reviews

Chat Now!

out of 721 reviews

Chat Now!

out of 1600 reviews

Chat Now!

out of 770 reviews

Chat Now!

out of 766 reviews

Chat Now!

out of 680 reviews
All Rights Reserved. Copyright by - Copyright Policy