Project #24877 - Business plan

Write a business plan for one of the two following ventures: 


· Option A. Expanding a one-store operation to a two-store operation 


Assume you currently run a small retailing business in the lobby of a 

large office building. Your store occupies 1000 square feet of space. You 

spend fifty hours a week at the store and hire two employees, each of 

whom spends thirty hours a week at the store. Your annual revenues are 

between $150,000 - $300,000 a year. The products you sell are a mixed 

bag of items. Basically, you stock up with items that occupants of the 

office building will want, including snacks, pre-wrapped sandwiches,bottled/canned beverages, greeting cards, newspapers, paperback books, 

and small gift items that the building’s tenants might find attractive. 

A new office building will open two blocks away from the building you 

now occupy. You would like to expand your business to that building. In 

fact, you begin to dream that you can establish a chain of such stores in 

large buildings downtown. You have even cooked up a name for the 

potential chain, “Buster’s” (named after your pet Labrador retriever). 

At this point, you are not sure how you want to fund the expansion. You 

need to put together a business plan to develop a sense of the financial 

requirements of the new operation. You may decide to fund it using your 

savings and by taking out a second mortgage on your house. Three other 

options are to borrow money from the bank, borrow money from friends 

and family, or to have friends/family assume an equity role in your 

business as investors. In any event, your business case would be used to 

borrow the money or to attract investors. 

Write a business plan that describes this proposed venture. 

Outline of the Business Plan Document 


In the world of real business, business plans can take on a variety of shapes 

and sizes. They may range in length from a few pages to hundreds of pages,depending on the nature of the venture. They can be filled with detailed financial 

and marketing data, or simply a brief sketch of financial and marketing 

requirements – depending on how much data are available. They can be highly 

structured or casual. There is no one best way to structure a business plan. 

In this assignment, you should keep the business plan short: 10-15 pages of 

text, typed single-spaced, using 12-point font. Charts and tables are extra. You 

should also employ the following outline, which captures the chief elements of 

typical business plans: 

1) Introduction and brief description of the venture 

a) Introduction (e.g., “This business plan describes a proposed venture to 

expand Buster’s from a one-store to two-store operation.”) 

b) Description of the business (“Buster’s is a small store located in the lobby 

of a large office building …”) 

c) Business aspirations (e.g., “Ultimately, we hope to expand Buster’s so that 

it becomes a chain of 10-15 stores situated in downtown office buildings.”) 

2) Organization of the business and key players (e.g., “Marsha Jones is

owner and principal manager of Buster’s. The current store employees two

people, each of whom works at the store 30 hours a week … The proposed

store will be managed by Ms. Jones …”)

a) Owner(s) – role(s) and qualifications

b) Company legal structure (e.g., sole proprietorship, partnership, LLP, SCorporation,


c) Management team – roles and qualifications

d) Employees – roles and qualifications

e) Contractors/vendors (as appropriate) – roles and qualifications

3) Financials

a) Anticipated operating costs of the new business (e.g.,What are the

anticipated expenses of operating the business in a typical month?)

b) Anticipated investment requirements to launch the new venture (e.g.,

furnishing facilities, inventory purchases, meeting payroll during the first

six months of operation)

c) Anticipated revenue

d) Pro-forma cash flow projection for the first year of operation

REVENUES Month 1 Month 2 Month 3 Month 4 Etc.

Rev source A

Rev source B











e) Payback point (taken from the pro forma cash flow statement)

f) Anticipated return on investment from the perspective of three years into

the venture

4) Marketing/Sales

a) Summary of a marketing/sales strategy

b) Marketing/sales requirements for the business

i) Price of goods/services

ii) Product

iii) Promotion

iv) Place

c) Competition

5) Operations

a) Location of the business

b) How the business will be operated (e.g., hours of operation, procedures to

produce goods/services, special operations issues)

6) Legal and sundry issues

a) Legal and related issues that need to be addressed (e.g., Liability,

intellectual property, structuring the business, commercial law issues, etc.)

b) How legal issues will be handled (e.g., in-house attorney, use of outside

legal services)

7) Major challenges

a) A realistic assessment of the challenges facing the new venture



Subject Business
Due By (Pacific Time) 04/18/2014 12:00 pm
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