Project #122732 - Consumer Behavior: How People Make Buying Decisions

  1. Consumer Behavior Model: Environmental factors.  Refer to the week's readings and the model of consumer behavior, identify two of the most important environmental factors you think are relevant to the customers of your product or service offering.  Explain your choices.
  2. Consumer Behavior Model: Consumer factors.  Refer to this week's readings and the model of consumer behavior,  identify the three most important consumer factors you think are relevant to the customers of your product or service offering.  Explain your choices.
  3. Role of involvement in consumer decision-making.  Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision.  Then, discuss which type of buying behavior is most consistent with that level of involvement.
  4. Consumer decision-making process.  Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps.   For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need.  Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction.  Be sure to be more specific with respect to your product or service than this example.

Subject Business
Due By (Pacific Time) 04/25/2016 12:00 am
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