4. Go to the two MNCsâ€™ websites and locate their most recent CSR reports, also often called corporate citizenship, sustainability, or corporate responsibility reports.
To locate the reports: Go toÂ the Global Reporting Initiative's superb databaseÂ http://database.globalreporting.org/Â (22,670 reports from 7,114 organizations), enter organizations name in search box. OrÂ http://www.csrwire.com/reportsÂ and Â http://www.wbcsd.org/publications-and-tools.aspxÂ and scroll down to â€œlatest case studies.â€Â There isÂ http://globaledge.msu.edu/industries/Â Â and you can alwaysÂ use â€œGoogleâ€ to locateÂ company reports.Â
5. Compare and contrast the information provided by the two companies' reports.Â
â€¢Â Are there differences between the two reports in terms of the range of issues dealt with and the depth of coverage on specific issues, risk areas (labor, environment, human rights, supplier relationships, bribery, corruption, health, animal testing, etc.)? Do you think these differences can be explained by industry differences or the national origins of the MNCs or by the location of their foreign operations?Â
â€¢Â The Anglo American PLC and other examples in DRS and videos of corporate responsibility initiatives suggest that emerging markets present both opportunities (generate profits, create societal value) and risks (pose challenging operating environments) for MNCs. In the two reports you chose are there examples of the companies going beyond their legal responsibilities to creating shared value, of how they are achieving the perception of being socially responsible by the local communities in the foreign countries where they operate? Be sure to apply Porterâ€™s framework in your analysis.Â
The 2 companies are United Airlines and Target. The reports have been attached to it. 1 page discussion by answerring question 5 both bullet pointsÂ
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