Project #122322 - Essay

It can be difficult to find detailed, published information about how advertisers are using Social Media to sell their brands. The New York Times recently published an article that helps us see how Facebook works with marketers and their agencies to develop a campaign.

Please read the case study article from the New York Times: How Facebook Sold You Krill Oil (http://www.nytimes.com/2014/08/03/technology/how-facebook-sold-you-krill-oil.html?_r=0)

It is an excellent case study of how a sophisticated manufacturer, Reckitt Benckiser, is trying to use Facebook advertising to sell one of its key products – Krill Oil.

In an essay response discuss:

  • the audience they are targeting,
  • the value of Facebook in reaching this target and
  • why MegaRed feel it was their best option.
  • Compare and contrast Mr. Rodrigues’s approach and Facebook’s.
    • What are the advantages and disadvantages of each approach?
    • Also discuss the goals of the campaign:
      • what behaviors was it seeking to produce and
      • how did they intend to measure performance to evaluate its effectiveness as a promotional tool for their brand.

Remember to support your work with references including the article.

No page requirement as long as all bulleted information is answered and in great detail. 

My offer: $28. 

4:15 EST!

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Due By (Pacific Time) 04/18/2016 04:00 pm
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