Project #122301 - Literature Review

  1. Research Topic: Consumer perception on brands supporting postive body image and postive body image motives. (Independent Variable: Perception. Dependent Variable: Sales and Brand Image)

  2. Write a 1 page introduction on studies addressing the project and deficiencies in past literature.
3 Pages
  1. Look over your previous article summary for subtopics
  2. Review of literature/justification

    Review of relevant research studies and details of each study, theoretical/conceptual perspective to be applied, how it applies to your research, research questions and hypotheses.

    • Provide a summary:

    -Highlight Important Studies

    -Capture Major themes

    -Suggest why more research is needed

    -Advance how the proposed study will fulfill this need
 

Subject English
Due By (Pacific Time) 04/18/2016 10:30 pm
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