Purpose: This assignment is the first of three assignments. Students will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This assignment provides students the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).
Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses. In completing the internal environmental analysis students will construct an Internal Factor Evaluation (IFE) matrix and calculate financial ratios.
Students will perform an external analysis on a company below
In completing the assignment, students will perform research on the company provided, answer the questions below in narrative form and follow the steps below:
Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be between 5 pages in length excluding the title page, exhibits and reference page.
Step 2: Review assignment grading rubric.
Step 3: Follow this format:
Step 4: In writing the analysis, the writing is in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 5: In writing this assignment, students are required to support the reasoning using in-text citations and a reference list. A reference within a reference list cannot exist without an associated in-text citation and vice versa.
Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing a company’s mission statement and vision statement. Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 7: Read all course material for weeks 1 - 3 and perform independent research to provide a comprehensive external and internal environmental analysis.
Step 8: Consider making an outline to capture key points.
Step 9: In your paper, respond to the following:
Part 1: External Environmental Analysis
1) an industry analysis and
2) a competitive analysis. Use the top two competitors plus the company selected from the list above or the list provided by the instructor;
Part 2 Internal Environmental Analysis
o Corporate Level Strategy
o Business Unit Level Strategy
o Functional Level Strategy
o Assess the company’s interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company’s website, interviews, and surveys.
o Use the company’s income statement and balance sheet and calculate key (emphasis added), but no less than 10 key financial ratios to the business;
o Research the industry average financial ratios for the same ratios above and record in a second column;
o In the third column, indicate whether the company’s ratio is a strength, a weakness or a neutral factor.
Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.htm
USE THESE LINKS TO CONDUCT RESEARCH
|Due By (Pacific Time)||02/05/2016 12:00 am|
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