Project #106436 - Business Research Paper


You will need to use more than one source to gather all of the information you need for each market. I’ve outlined all of the information below that you will need to include for each market. I have also provided a template to help you organize the paper. Make sure you cite all information that is not common knowledge and provide a bibliography at the end of the paper.

Your paper must include the following in either the upper left- or right-hand corner of the first page of your paper:

  • Your name
  • Class Reference Number (MKTG 310)
  • Date of the Paper
  • Paper Title

Additional Guidelines

If your paper does not include the above information in the requested format, you will automatically lose 10% of the points for the assignment.

Paper Sections

  1. Introduction
  2. Part 1: Three Target Market Summaries (Total 66 pts.)

One each for Hispanic Americans, African Americans, and Asian Americans

    1. Total numbers in the U.S.
    2. Percent of the total U. S. population
    3. Rate of growth
    4. Average household size
    5. Average age
    6. % with college degrees
    7. Average or median income levels
    8. Geographic location(s) – metro, states, etc.
    9. Brands that have higher than average purchase for each group
    10. Identify specific products which have above average usage for each group
    11. Best media to use to target each group
  1. Part 2: Business Potential Summaries (Total 12 pts.)

For each target group, write a minimum of two, but no more than four paragraphs, evaluate and summarize the overall business potential in the United States of each ethnic group. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States.

  1. Bibliography and Citations (Total 7 pts)
    1. Bibliography
    2. Appropriate use of citations

Subject Business
Due By (Pacific Time) 02/02/2016 08:35 pm
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